Ingram Micro Ultra is an all-in-one loyalty program designed to build deeper, more meaningful connections, enable more informed decision-making, accelerate growth, and reward success
MARYLAND—INGRAM MICRO ONE—Nov. 7, 2024—Ingram Micro today announced the U.S. launch of Ingram Micro Ultra, an innovative, digitally enabled loyalty program for customers and technology vendors. The new three-tiered points-based program will offer a series of technology-specific and solutions-focused growth tracks, marking another innovative first for the technology distribution industry and Ingram Micro.
“Ingram Micro Ultra is harnessing the transformative power of human ingenuity and artificial intelligence to create a more connected ecosystem and centralize all the business and technology activity and resources our customers and vendors want and need on a single screen,” says Sanjib Sahoo, EVP, Global Technology and CDO, Ingram Micro. “Through continuous innovation on and within our Ingram Micro Xvantage™ platform, we’re making it easier to generate and capture value, realize opportunity, simplify scale, and reward success.”
Available now in the U.S. and continuing to expand worldwide in 2025, the innovative and highly personalized loyalty program works seamlessly within Ingram Micro’s intelligent and proprietary Xvantage digital experience platform.
Developed in-house, Ingram Micro Ultra offers the distributor’s customers and vendors anytime access to personalized business intelligence that centralizes all their activities with Ingram Micro. This includes targeted insights and trends and real-time updates on available incentives, resources, and rewards.
Aligning with the infrastructure of popular B2C member loyalty programs, Ingram Micro Ultra awards customers points for engaging with the team and doing business across its vast portfolio of products, services, and solutions, as well as, using vendor incentives, trainings, and programs. Members can use their points to redeem valuable rewards.
Additional business-building benefits of Ingram Micro Ultra include:
- Real-Time Business Trends: Gain visibility into market trends to stay informed and ahead of the competition.
- Informed Decision-Making: Access to real-time, critical data to make quick, informed business decisions.
- Buying Behavior Analysis and Premium Insights: Advanced analysis of purchasing patterns, operational data, and premium insights, both of which better enable channel partners to identify gaps and opportunities for efficiency and growth.
Ultra Features Three Distinct Program Tiers and Essential Growth Tracks
Ingram Micro Ultra features three defined tiers: Essential, Advanced, and Elite. These tiers are based on engagement levels, performance, and loyalty. Elite status is awarded to members of Ingram Micro’s SMB Alliance and Trust X Alliance.
Ingram Micro’s first growth track within the new program will be Xvantage Enable. Set to launch in Q4 2024, this new track will further educate, train, and inform channel partners about the vast opportunities and challenges surrounding AI. It will also help accelerate the adoption of AI among channel partners and their customers by enabling them to better navigate the evolving technology landscape with greater confidence and clarity about what to market, sell, share forward, and support. Additional growth tracks will launch in 2025.
"We are excited to introduce Ingram Micro Ultra and debut our growth tracks as part of the continued daily innovation and value found within Xvantage,” says Jennifer Anaya, senior vice president, Global Marketing, Ingram Micro. “Launching Ingram Micro Ultra marks another milestone in our journey to become aggressively digital while remaining amazingly human.”
Among the many offerings featured in Xvantage Enable will be Ingram Micro’s online AI Maturity Assessment Tool. The new online resource will identify partners’ readiness for AI and recommend ways to advance their skills and create more growth opportunities.
“Our Xvantage platform combined with our new Ultra program will change the landscape of partner programs, making them far more relevant, real-time, and results-driven for those channel partners and vendors engaged and growing with Ingram Micro,” concludes Anaya.
For more information on how to join Ingram Micro Ultra and experience the benefits, channel partners can visit https://ingrammicro.com/us/x4c/ingrammicroultra and call their Ingram Micro representative today.
About Ingram Micro
Ingram Micro is a leading technology company for the global information technology ecosystem. With the ability to reach nearly 90% of the global population, we play a vital role in the worldwide IT sales channel, bringing products and services from technology manufacturers and cloud providers to a highly diversified base of business-to-business technology experts. Through Ingram Micro Xvantage™, our AI-powered digital platform, we offer what we believe to be the industry’s first comprehensive business-to-consumer-like experience, integrating hardware and cloud subscriptions, personalized recommendations, instant pricing, order tracking, and billing automation. We also provide a broad range of technology services, including financing, specialized marketing, and lifecycle management, as well as technical pre- and post-sales professional support. Learn more at www.ingrammicro.com.
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