The Ingram Micro Channel Advisor debuts to more than 45,000 solution providers and manufacturers within the IT channel
May 30, 2006 SANTA ANA, CALIF. Helping solution providers stay abreast of high-impact technologies and trends, innovative technology distributor Ingram Micro Inc. (NYSE: IM) today unveiled its new customer magazine-Ingram Micro Channel Advisor.
Designed exclusively for solution providers and manufacturers, The Ingram Micro Channel Advisor features 44 full-color pages of informative content that boasts an impressive circulation of more than 45,000 solution providers and manufacturers. The debut issue, themed "No VAR Is an Island," ships this week along with CMP's award-winning publications CRN and VARBusiness .
"This magazine demonstrates Ingram Micro's commitment to its solution providers' success," says Jennifer Baier-Anaya, vice president, marketing communications, Ingram Micro U.S. "Whether we're showcasing new technologies, discussing best practices or bringing forward ideas for growth and development, the Channel Advisor will help solution providers build their business through real-world examples and expertise. It will also serve as an ideal forum for our manufacturers to demonstrate the benefits of their solutions."
Ingram Micro Channel Advisor replaces the distributor's previous, more internally focused monthly customer magazine The Advisor, which was originally introduced in 2002. As a result of the expanded content and in-depth editorial features, Ingram Micro Channel Advisor will be published quarterly and shipped in tandem with select issues of CRN and VARBusiness.
"Consistent and informative customer communications are critical to any business' success," says Robert Faletra, president, CMP Channel Group, a key contributor to the new Ingram Micro Channel Advisor. "We commend Ingram Micro for proactively communicating with their customers through this well-positioned solution provider magazine."
To learn more about the Ingram Micro Channel Advisor customer magazine, please visit www.ingrammicro.com. Manufacturers interested in advertising in the new magazine, please call Charlayne Atchriyapongkul at (714) 382-2281.
About Ingram Micro
As a vital link in the technology value chain, Ingram Micro creates sales and
profitability opportunities for vendors and resellers through unique marketing
programs, outsourced logistics services, technical support, financial services,
and product aggregation and distribution. The company serves 100 countries and
is the only broadline global IT distributor with operations in Asia. Visit www.ingrammicro.com.
Press contact:
Marie Meoli
WhiteFox Marketing & Communications
949-855-0335 (office)
marie.meoli@whitefoxpr.com