Data solutions company recognizes Ingram Micro for extending its brand awareness across IT channel
IRVINE, Calif., – Jan. 17, 2019 – Ingram Micro Inc. today announced it has been named Marketing Distributor of the Year by Seagate Technology. The data solutions company announced the honors at its annual summit, highlighting the successful channel marketing campaigns developed and executed by Agency Ingram Micro.
With the assistance of Agency Ingram Micro, Seagate focused its channel marketing efforts on growing the company’s brand awareness across a breadth of channel customers. Using targeted marketing, Ingram Micro helped Seagate evangelize its value to a targeted SMB audience, while also driving traction around its Seagate Insider Partner Program with a cost-effective and creative series of campaigns.
“Expanding the reach of our partner program, as well as identifying and welcoming new types of channel partners, are essential elements within our go-to-market focus, and thanks to the dedicated marketing team at Ingram Micro we exceeded our goals in 2018,” said Melyssa Banda, vice president of Marketing Product Management at Seagate Technology. “We challenged Ingram Micro to exceed our expectations with a budget-friendly plan, and they did that and more with flawless execution at each step.”
“The key to a successful client / agency relationship is a willingness on both sides to work seamlessly toward the same goals with a relentless energy for excellence,” said Jennifer Anaya, vice president of marketing, Ingram Micro. “We’re honored by this award and look forward to bringing Agency Ingram Micro’s full portfolio of resources to execute on the next challenge Seagate presents us, helping them to achieve new levels of channel success.”
Agency Ingram Micro has grown to become one of the most influential and award-winning full-service marketing agencies in the U.S., servicing the marketing needs of channel partners, service providers and IT vendors. With expertise across brand strategy, advertising, integrated direct marketing, product marketing and event strategy, Agency Ingram Micro is the channel’s go-to marketing resource for both established and emerging brands, offering end-to-end services from planning and consulting through to execution and reporting.
About Ingram Micro
Ingram Micro helps businesses realize the promise of technology. It delivers a full spectrum of global technology and supply chain services to businesses around the world. Deep expertise in technology solutions, mobility, cloud, and supply chain solutions enables its business partners to operate efficiently and successfully in the markets they serve. Unrivaled agility, deep market insights and the trust and dependability that come from decades of proven relationships, set Ingram Micro apart and ahead. Discover how Ingram Micro can help you realize the promise of technology. More at www.ingrammicro.com
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