Company Creates Channel Development Teams To Bring Market Information and Solutions To Customers
SANTA ANA, Calif., June 14 /PRNewswire/ -- Ingram Micro Inc. (NYSE:IM)
, the world's largest wholesale provider of technology products and services, today announced the creation of Channel Development Teams, to identify technology needs within vertical markets, such as small-to-midsize business, government and education, health care, and legal markets. The formation of Channel Development Teams represents an expanded approach to marketing services, utilizing data mining, market research and the development of technology solutions to help technology resellers gain a better understanding of the marketplace demands to create sales opportunities.
"As our industry continues to undergo rapid changes, we need to expand our role to provide market intelligence and specialized information that matches our customers' needs to the needs of the technology marketplace," said Jerry Lumpkin, senior vice president, marketing for Ingram Micro. "The Channel Development Teams will develop industry-leading marketing programs that are tailored to each customer segment, ultimately helping Ingram Micro resellers grow and expand their business."
Heading up the flagship marketing effort is Pamela Smith and Bob Stegner. Both will provide leadership on the marketing programs for the customer segments aligned with Ingram Micro's product and service offerings. Both Smith and Stegner will report to the senior vice president of marketing for Ingram Micro.
Bob Stegner, vice president of the new channel development teams, will be responsible for developing marketing initiatives for the small-to-midsize business (SMB) market and the FORTUNE 1000 corporate market. Stegner will oversee the Ingram Systems Group (ISG) and Affiniti(TM) division. He will continue to drive Ingram Micro's premier SMB membership organization, VentureTech Network, as the cornerstone of the company's SMB focus. Stegner's expertise in leading reseller membership organizations at Ingram Micro has been instrumental in building invaluable relationships with customers since joining the company in 1996.
Pamela Smith will also serve as vice president for the channel development teams. She will oversee the company's marketing initiatives for existing Ingram Micro divisions including the Government and Education Division, Converging Technology Group (CTG), Enterprise Solutions Group (ESG), Apple and Consumer Markets Division (CMD). She will continue to lead and enhance the company's Partnership America program, an online marketplace for public sector technology buyers to be launched this summer. Smith, a 13-year marketing veteran in the technology industry, joined Ingram Micro in 1996.
About Ingram Micro Inc.
Operating in 34 countries, Ingram Micro Inc. (NYSE:IM)
is the world's largest wholesale provider of technology products and services, with sales exceeding $29 billion for the past four quarters. Ingram Micro's key business units deliver fulfillment and distribution, product acquisition and selection, supply-chain automation and programs, as well as e-procurement to more than 175,000 technology solution providers, manufacturers and businesses located in more than 100 countries. Ingram Micro is driving the evolution of wholesale distribution for the information technology industry and is the operations engine behind leading global e-businesses today. Ingram Micro can be found at www.ingrammicro.com.
Source: Ingram Micro Inc.
Contact: Jennifer Marchetta of Ingram Micro Inc., 714-382-2692,
jennifer.marchetta@ingrammicro.com; or Carrie Brooks of Benjamin Group/BSMG
Worldwide, 714-382-1403 or 949-260-1300, carrie_brooks@benjamingroup.com
Website: http://www.ingrammicro.com/