AWS is the first hyperscaler marketplace to be integrated into Ingram Micro Xvantage
MARYLAND—INGRAM MICRO ONE—Nov. 7, 2024—Ingram Micro is onboarding one of the industry’s most well-known hyperscaler marketplaces into Ingram Micro Xvantage™—a move that will open new markets and further simplify the go-to-market strategies, sales, and management of solutions for its channel partner community.
The AWS Marketplace is the first to be integrated into Ingram Micro’s AI-powered Xvantage digital experience platform, followed shortly thereafter by other hyperscaler providers. Ingram Micro customers in the U.S. can now access the AWS Marketplace via Xvantage, with other markets planned to come online in the months ahead.
“Simplifying success for the channel around hyperscalers, including marketplaces, will improve the experience of our partners on multiple levels—from consolidated purchasing and billing to building, deploying, and managing custom solutions and services,” says Duncan Robinson, vice president, Global Partnerships, Ingram Micro. “These marketplace integrations are critical to the channel ecosystem and mark another business advantage brought to Ingram Micro customers and vendor partners by Xvantage.”
Research firm Canalys projects enterprise software sales through hyperscaler cloud marketplaces—led by AWS, Microsoft and Google Cloud—will reach US$85 billion by 2028, rising from US$16 billion in 2023. Additionally, by 2027, Canalys expects more than 50 percent of marketplace sales to flow through the channel.
In addition to unifying and simplifying the operational aspects of buying from the AWS Marketplace via Ingram Micro Xvantage, the distributor is providing customers with access to advanced technical resources and talent and the ongoing sales and professional services support needed to establish and expand their AWS business.
“Integrating hyperscaler marketplaces into our Xvantage platform is part of our strategic vision to create a frictionless experience for everyone growing their business with and through Ingram Micro by empowering them with technology that allows them to connect digitally customers that leverage hyperscaler marketplaces,” says Sanjib Sahoo, EVP, Global Technology and CDO, Ingram Micro. “With the continued advancements of Xvantage, Ingram Micro is redefining the distribution landscape—bringing the best of human and digital intelligence together in a single and sophisticated ‘platform of platforms’.”
Visit www.xvantage.com to engage with Ingram Micro.
About Ingram Micro
Ingram Micro is a leading technology company for the global information technology ecosystem. With the ability to reach nearly 90% of the global population, we play a vital role in the worldwide IT sales channel, bringing products and services from technology manufacturers and cloud providers to a highly diversified base of business-to-business technology experts. Through Ingram Micro Xvantage™, our AI-powered digital platform, we offer what we believe to be the industry’s first comprehensive business-to-consumer-like experience, integrating hardware and cloud subscriptions, personalized recommendations, instant pricing, order tracking, and billing automation. We also provide a broad range of technology services, including financing, specialized marketing, and lifecycle management, as well as technical pre- and post-sales professional support. Learn more at www.ingrammicro.com.
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