SANTA ANA, Calif., Aug. 4 /PRNewswire/ -- Ingram Micro Inc. (NYSE:IM)
, the world's leading wholesale distributor of technology products and services, today announced the launch of Ensured Success, a customer program created to provide Hewlett-Packard-authorized resellers with business development tools and opportunities.
Ensured Success was created by Ingram Micro's Enterprise Computing Division (ECD), which is dedicated to HP UNIX solutions. The program, which targets existing and potential HP DARs (Distributor Authorized Resellers), offers a variety of value-added services to assist in growing their HP 9000 business. DARs can take advantage of benefits including marketing and advertising services, educational materials, lead generation, a monthly HP 9000 newsletter, technical certification programs, event planning and sales training.
"We are working closely with HP-authorized resellers to identify new and innovative ways to expand their business," said Mary Galvin, vice president, VAR sales for Ingram Micro. "Ensured Success is a strategic approach that has far-reaching benefits created to help DARs of any size. In addition, Ensured Success recruits resellers that have no previous experience providing HP solutions and assists them in becoming HP-certified. We believe this program is a true value add for all resellers."
HP 9000-Related Education and Updates for Resellers
Ensured Success offers all HP 9000-authorized resellers relevant and strategic business tools, free of charge. These include:
-- ECD Newsletter, a monthly reseller solutions newsletter on the
HP 9000 marketplace.
-- E-mail Updates, on new programs and opportunities available
from Ingram Micro and Hewlett-Packard.
-- New Product Announcements on additions to the HP 9000 product line.
-- Promotion Announcements on special discounts from Ingram Micro.
-- DAR Rules of Engagement, a brochure which provides DAR guidelines for
pursuing new business.
-- DAR Business Guide, a reference guide for services and resources
available from Ingram Micro and Hewlett-Packard.
-- DAR Solutions Portfolio, which highlights multi-vendor technology
solutions.
-- Technical Certification Assistance to help DARs with product knowledge
and competency.
"We are pleased that Ingram Micro is expanding their reseller support program in a way that is responsive to DARs and their customers," said Leon Kessler, channels marketing manager for Hewlett-Packard's ESG Marketing Center. "We support Ingram Micro's effort in this area and look forward to continuing to work with them to help DARs be better informed, educated and profitable."
Expanding Business Opportunities
DARs can also take advantage of cost-effective add-on services to help them grow their business. Ingram Micro can provide:
-- Lead generation programs to identify potential customers.
-- Customized reseller advertising, direct mail and telemarketing
campaigns to notify customers of special events and product offerings.
-- Event planning services for trade shows and customer events.
Said Don Barwick, vice president of business development, of Bay Data Consultants, an Atlanta-based DAR, "We have turned to Ingram Micro to provide lead generation programs that have led to increased enterprise consulting and system sales for our company. By outsourcing lead generation to Ingram Micro, we have been able to reduce administrative and pre-sales expenses which results in faster sales cycles and allows our projects to be installed and tested to meet corporate, 'time-to-market' offerings. This lets us spend more time doing what we do best -- servicing our customers."
How to Become A Member
For information on how to participate in Ensured Success or to find out about becoming an HP DAR, call Ingram Micro at 1-800-456-8000. To speak to a DAR recruiter, call 1-800-456-6783.
About Ingram Micro Inc.
Ingram Micro Inc., headquartered in Santa Ana, Calif., is the world's leading wholesale distributor of technology products and services, and a leading provider of assembly and integration services, with sales of $19.3 billion for the last four quarters. The company and its affiliates operate in 31 countries and distribute more than 145,000 products to more than 100,000 resellers in 120 countries. Ingram Micro can be found at http://www.ingrammicro.com/.
Ingram Micro is a trademark used under license by Ingram Micro Inc. All other logos, brand names and product names are trademarks of their respective companies.
Source: Ingram Micro Inc.
Contact: Carrie Brooks, Media Relations of Ingram Micro Inc.,
714-382-1403
Website: http://www.ingrammicro.com/